Post-Baccalaureate Diploma in MARKETING, Thompson Rivers University, Kamloops BC
- Introduction to Marketing- Learned about the marketing function and its role in society, as well as developing marketing plans, strategies and analyzing the marketing environment.
- Professional Sales- Learned about the professional selling function, focusing on personal selling’s role in marketing, society, and organizations. Key topics include relationship strategies, buyer behavior, prospecting, sales demonstrations, and closing sales.
- Consumer Behavior- Gained insights into psychological, social, and cultural factors influencing consumer behavior and applied these principles to various decision-making contexts. Key topics include perception, motivation, personality, lifestyle, values, group influences, social class, and culture.
- Business Ethics & Society- Explored the complex business environment and the importance of ethical decision-making in management. Key topics include business ethics, moral reasoning, corporate social responsibility, and sustainable development.